Hawaiians use the shaka to convey the Aloha Spirit, a concept of friendship, understanding, compassion, and solidarity among the various ethnic cultures that reside within Hawaii, lacking a direct semantic to literal translation. The shaka can also be used to express "howzit?", "thanks, eh?", and "all right!" Double shaka is all dat times 2!
Mark Ley has been a fiercely active Marketing Professional for the last 15 years with expertise in web design, digital strategies, social media and content creation. He has consistently helped businesses, artists, and entrepreneurs with marketing and digital branding strategies, while developing his own passion as a professional photographer. Mark has worked extensively in the fields of hospitality, music and lifestyle branding. Providing opportunities for people to pursue their aspirations has been the hallmark of Mark’s approach to the numerous projects he has been involved with. Mark calls the the town of Waimea on the Big Island his home rand esides there with his wife and thirteen year old daughter.