Aviara golf club is notorious. It has a reputation for it's beauty, it's design and the challenge of play. Stunning water hazards, plenty of sand and sweeping views make an ideal play for anyone visiting San Diego.
I wanted to see it in a different light though. I chased this course down on a very dreary morning with a heavy marine layer depositing the closest thing we can call rain here in San Diego. Golf courses take on a dramatic tone in this weather. Killer contrast and a deeper story rise to the surface of all images. It feels less inviting and more solitary. The journey and the hard work it takes to even finish a course become the narrative in the story the images bring to life. For this who are passionate about the game, golf is truly it's own reward.
Up to the challenge? Book a team time at Aviara and let me know how it goes. - http://www.golfaviara.com
Mark Ley has been a fiercely active Marketing Professional for the last 15 years with expertise in web design, digital strategies, social media and content creation. He has consistently helped businesses, artists, and entrepreneurs with marketing and digital branding strategies, while developing his own passion as a professional photographer. Mark has worked extensively in the fields of hospitality, music and lifestyle branding. Providing opportunities for people to pursue their aspirations has been the hallmark of Mark’s approach to the numerous projects he has been involved with. Mark calls the the town of Waimea on the Big Island his home rand esides there with his wife and thirteen year old daughter.